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Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng; Yang, Xiaoyan - In: Journal of global marketing 22 (2009) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
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Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory
Cui, Geng; Yang, Xiaoyan - In: Journal of global marketing 22 (2009) 3, pp. 229
Persistent link: https://www.econbiz.de/10008263810
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Competition between foreign and domestic brands : a study of consumer purchases in China
Chan, Tsang-sing; Cui, Geng; Zhou, Nan - In: Journal of global marketing 22 (2009) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10003871444
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Competition Between Foreign and Domestic Brands: A Study of Consumer Purchases in China
Chan, Tsang-Sing; Cui, Geng; Zhou, Nan - In: Journal of global marketing 22 (2009) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10008263813