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Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
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Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
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The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.; Wiedmann, Klaus-Peter; Hennigs, Nadine; … - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 198-215
Persistent link: https://www.econbiz.de/10011572149