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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Asian Academy of Management journal : AAMJ
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International Journal of Emerging Markets
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Impact of video product presentation and scarcity claim on mobile-based impulse buying
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 577-601
Persistent link: https://www.econbiz.de/10014369368
Saved in:
2
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
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