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Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s
Galluzzo, Anthony - In: Journal of historical research in marketing 14 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012880737
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Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.; Antonov-Ovseenko, Anton A. - In: Journal of historical research in marketing 7 (2015) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
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Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh - In: Journal of historical research in marketing 4 (2012) 3, pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
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From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D. - In: Journal of historical research in marketing 5 (2013) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
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The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.; Witkowski, Terrence H. - In: Journal of historical research in marketing 5 (2013) 4, pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
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Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen - In: Journal of historical research in marketing 5 (2013) 3, pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
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"A dozen ideas to the minute" : advertising women, advertising to women
Scanlon, Jennifer - In: Journal of historical research in marketing 5 (2013) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10009793491
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The changing nature of advertisement in The Freeman's Journal : a case study, 1763-1924
McCarthy, Mary - In: Journal of historical research in marketing 6 (2014) 1, pp. 131-158
Persistent link: https://www.econbiz.de/10010339182
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"The advertising problem" : an Irish solution of 1910
Kenny, Colum - In: Journal of historical research in marketing 6 (2014) 1, pp. 116-130
Persistent link: https://www.econbiz.de/10010339185
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"For a colleen's complexion" : soap and the politicization of a brand personality, 1888 - 1916
O'Connor, John Philip - In: Journal of historical research in marketing 6 (2014) 1, pp. 29-55
Persistent link: https://www.econbiz.de/10010339214