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Producing historical critical marketing studies : theory, method and politics
Tadajewski, Mark - In: Journal of historical research in marketing 3 (2011) 4, pp. 549-575
Persistent link: https://www.econbiz.de/10009407696
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Voices passed
Davies, Andrea - In: Journal of historical research in marketing 3 (2011) 4, pp. 469-485
Persistent link: https://www.econbiz.de/10009407711
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen - In: Journal of historical research in marketing 3 (2011) 4, pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
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Historical methodology : the perspective of a professionally trained historian turned marketer
Fullerton, Ronald A. - In: Journal of historical research in marketing 3 (2011) 4, pp. 436-448
Persistent link: https://www.econbiz.de/10009407726