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ECONIS (ZBW)
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(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance
;
Sears, Donna
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
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2
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
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3
Silver dollars : the development of the US elderly market segment
Branchik, Blaine J.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
Saved in:
4
The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian
;
Cunningham, Peggy
;
McLean, Paula
; …
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
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5
From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
Saved in:
6
Canadian marketing history
Neilson, Leighann
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009311642
Saved in:
7
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
8
Marketing and consuming flowers in the Ottoman Empire
Karababa, Eminegül
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 280-292
Persistent link: https://www.econbiz.de/10011376228
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9
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
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10
Between public consumption and private consumption : the commercial revolution and local government in Bologna "the red" (1959 - 1981)
Parisini, Roberto
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10010530058
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