Silver dollars : the development of the US elderly market segment
Year of publication: |
2010
|
---|---|
Authors: | Branchik, Blaine J. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 2.2010, 2, p. 174-197
|
Subject: | Marketing | Geschichte | History | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Ältere Menschen | Elderly people | USA | United States |
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