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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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Transforming the customer experience through new technologies
Hoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
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Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman; Agbemabiese, George Cudjoe; Kodua, Prince; … - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 407-436
Persistent link: https://www.econbiz.de/10009767983
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Understanding the role of gratitude in building quality relationships
Jin, Naehyun Paul; Line, Nathaniel D.; Yoon, Donghwan - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011880442
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Determining the impact of internet channel use on a customer's lifetime
Boehm, Martin - In: Journal of interactive marketing : a quarterly … 22 (2008) 3, pp. 2-22
Persistent link: https://www.econbiz.de/10003838622
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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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Connecting with and converting shoppers into customers : investigating the role of regulatory fit in the online customer's decision-making process
Ashraf, Abdul R.; Thongpapanl, Narongsak - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 13-25
Persistent link: https://www.econbiz.de/10011422768
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Of "likes" and "pins" : the effects of consumers' attachment to social media
VanMeter, Rebecca A.; Grisaffe, Douglas B.; Chonko, … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 70-88
Persistent link: https://www.econbiz.de/10011422800
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Investigating the key routes to customers' delightful moments in the hotel context
Lee, Seonjeong; Shea, Linda - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 532-553
Persistent link: https://www.econbiz.de/10011349968
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Predictors and outcomes of perceived image of restaurant innovativeness in fine-dining restaurants
Jin, Naehyun Paul; Goh, Ben; Huffman, Lynn; Yuan, Jingxue - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 457-485
Persistent link: https://www.econbiz.de/10011349996