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The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil - In: Services marketing quarterly 37 (2016) 3, pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho; Ekinci, Yuksel; Chen, Cheng-Hao Steve; … - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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Exploring service quality of low cost airlines
El Haddad, Rania - In: Services marketing quarterly 40 (2019) 4, pp. 301-315
Persistent link: https://www.econbiz.de/10012179190
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Low-cost airlines : a new customer relationship? ; an analysis of service quality, service satisfaction, and customer loyalty in a low-cost setting
Curry, Neil; Gao, Yuhui - In: Services marketing quarterly 33 (2012) 2, pp. 104-118
Persistent link: https://www.econbiz.de/10009553129
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Senior citizen satisfaction with restaurant service quality
Lee, Timothy Jeonglyeol; Cho, Hwaim; Ahn, Tae-hong - In: Journal of hospitality marketing & management 21 (2012) 1/2, pp. 215-226
Persistent link: https://www.econbiz.de/10009512707