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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Gastronomie"
~subject:"Marketing management"
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Dienstleistungsqualität
Gastronomie
Marketing management
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Relationship marketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
95
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
Restaurant industry
58
Brand
54
Markenartikel
54
Social Web
49
Social web
49
Internet marketing
45
Online-Marketing
45
Viral marketing
45
Virales Marketing
45
Emotion
44
Online retailing
35
Online-Handel
35
Confidence
31
Vertrauen
31
Beschwerdemanagement
30
Complaint management
30
Marketingmanagement
23
Holiday behaviour
22
Urlaubsverhalten
22
trust
22
USA
20
United States
20
Advertising effects
19
Werbewirkung
19
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3
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Article
156
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Article in journal
156
Aufsatz in Zeitschrift
156
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English
156
Author
All
Line, Nathaniel D.
4
Jin, Naehyun Paul
3
Mattila, Anna S.
3
Ahn, Jiseon
2
Amin, Muslim
2
Assaker, Guy
2
Behnke, Carl
2
Cobanoglu, Cihan
2
DiPietro, Robin B.
2
Ekinci, Yuksel
2
Fan, Alei
2
Goh, Ben
2
Guéguen, Nicolas
2
Han, Heesup
2
Hanks, Lydia
2
Hsu, Hsuan
2
Jacob, Céline
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Lee, Seonjeong
2
Lim, Weng Marc
2
Lo, Ada
2
Miao, Li
2
O'Connor, Peter
2
Polonsky, Michael J.
2
Prayag, Girish
2
Qu, Hailin
2
Raab, Carola
2
Rizomyliotis, Ioannis
2
Ro, Heejung
2
Ryu, Kisang
2
Salehi-Esfahani, Saba
2
Sreejesh, S.
2
Wilkins, Stephen
2
Yoon, Donghwan
2
Abubakar, Binta
1
Ahn, Tae-hong
1
Al Ghafri, Wijdan
1
Al-Ansi, Amr
1
Ali Eliwa, Rasha
1
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Published in...
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Journal of hospitality marketing & management
Journal of strategic marketing
International journal of hospitality management
382
Journal of retailing and consumer services
290
Journal of business research : JBR
207
International journal of contemporary hospitality management
136
The journal of services marketing
114
Journal of travel and tourism marketing
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The service industries journal
72
Services marketing quarterly
69
Cogent business & management
63
Asia Pacific journal of marketing and logistics
57
European journal of marketing : EJM
52
Journal of service research : JSR
51
Psychology & marketing
50
Service business
44
Tourism management : research, policies, practice
44
Journal of retailing
43
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
43
Journal of air transport management
41
Journal of marketing
41
Journal of marketing communications
39
Journal of the Academy of Marketing Science
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
Journal of service management
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
33
Journal of marketing management : MM
32
SpringerLink / Bücher
32
The journal of product & brand management
32
International journal of retail & distribution management
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
The international journal of bank marketing : IJBM
30
International journal of quality and service sciences
29
Journal of hospitality and tourism insights
29
International journal of services, economics and management
28
Journal of Islamic marketing
28
The TQM journal : the international review of organizational improvement
27
The journal of consumer marketing
27
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ECONIS (ZBW)
156
Showing
1
-
10
of
156
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date (oldest first)
1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
3
Impact of
brand
experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
4
Antecedents and the mediating effect of customer-restaurant
brand
identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
5
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
6
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
7
Effects of customer forgiveness on
brand
betrayal and
brand
hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
8
Brand
transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
9
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
10
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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