//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Gastronomie"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsqualität
Gastronomie
Virales Marketing
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Relationship marketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
95
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
Restaurant industry
58
Brand
54
Markenartikel
54
Social Web
49
Social web
49
Internet marketing
45
Online-Marketing
45
Viral marketing
45
Emotion
44
Online retailing
35
Online-Handel
35
Confidence
31
Vertrauen
31
Beschwerdemanagement
30
Complaint management
30
Marketing management
23
Marketingmanagement
23
Holiday behaviour
22
Urlaubsverhalten
22
trust
22
USA
20
United States
20
Advertising effects
19
Werbewirkung
19
more ...
less ...
Online availability
All
Undetermined
120
Free
2
Type of publication
All
Article
165
Type of publication (narrower categories)
All
Article in journal
165
Aufsatz in Zeitschrift
165
Language
All
English
165
Author
All
Line, Nathaniel D.
4
Mattila, Anna S.
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Jin, Naehyun Paul
3
Ahn, Jiseon
2
Amin, Muslim
2
Assaker, Guy
2
Behnke, Carl
2
Cobanoglu, Cihan
2
DiPietro, Robin B.
2
Ekinci, Yuksel
2
Fan, Alei
2
Fernandes, Teresa
2
Goh, Ben
2
Guéguen, Nicolas
2
Han, Heesup
2
Hanks, Lydia
2
Horng, Jeou-Shyan
2
Hsu, Hsuan
2
Jacob, Céline
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Lee, Seonjeong
2
Lim, Weng Marc
2
Lo, Ada
2
Miao, Li
2
O'Connor, Peter
2
Ouyang, Zhe
2
Prayag, Girish
2
Qu, Hailin
2
Raab, Carola
2
Rizomyliotis, Ioannis
2
Ro, Heejung
2
Romero, Jaime
2
Roy, Sanjit Kumar
2
Ryu, Kisang
2
Salehi-Esfahani, Saba
2
Sharifi, Seyed Shahin
2
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Journal of strategic marketing
International journal of hospitality management
411
Journal of retailing and consumer services
326
Journal of business research : JBR
243
International journal of contemporary hospitality management
147
The journal of services marketing
126
Journal of travel and tourism marketing
92
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
85
The service industries journal
78
Services marketing quarterly
74
Cogent business & management
70
Tourism management : research, policies, practice
65
Psychology & marketing
63
Journal of service research : JSR
58
Asia Pacific journal of marketing and logistics
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of internet marketing and advertising : IJIMA
47
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of internet commerce
42
European journal of marketing : EJM
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of the Academy of Marketing Science
40
Journal of air transport management
39
Journal of service management
39
Journal of hospitality and tourism insights
38
Journal of marketing communications
38
Journal of retailing
36
International journal of consumer studies
35
Electronic commerce research
34
Journal of marketing
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of quality and service sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The international journal of bank marketing : IJBM
30
The journal of product & brand management
30
more ...
less ...
Source
All
ECONIS (ZBW)
165
Showing
1
-
10
of
165
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
2
Impact of
brand
experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
3
Antecedents and the mediating effect of customer-restaurant
brand
identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
4
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
5
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
6
Effects of customer forgiveness on
brand
betrayal and
brand
hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
7
The manifestation of
brand
engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
8
Consumer-generated reviews on social media and
brand
relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
9
Senior citizen satisfaction with restaurant service quality
Lee, Timothy Jeonglyeol
;
Cho, Hwaim
;
Ahn, Tae-hong
- In:
Journal of hospitality marketing & management
21
(
2012
)
1/2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10009512707
Saved in:
10
The effects of exhibition service quality on exhibitor satisfaction and behavioral intentions
Lee, Myong Jae
;
Lee, Sanggun
;
Joo, Young Min
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 683-707
Persistent link: https://www.econbiz.de/10011433674
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->