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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Umweltbewusstsein"
~subject:"Viral marketing"
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Dienstleistungsqualität
Umweltbewusstsein
Viral marketing
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Relationship marketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
95
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
Gastronomie
58
Restaurant industry
58
Brand
54
Markenartikel
54
Social Web
49
Social web
49
Internet marketing
45
Online-Marketing
45
Virales Marketing
45
Emotion
44
Online retailing
35
Online-Handel
35
Confidence
31
Vertrauen
31
Beschwerdemanagement
30
Complaint management
30
Marketing management
23
Marketingmanagement
23
Holiday behaviour
22
Urlaubsverhalten
22
trust
22
USA
20
United States
20
Advertising effects
19
Werbewirkung
19
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Free
3
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Article
152
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152
Aufsatz in Zeitschrift
152
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English
152
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Mavondo, Felix
4
Dewnarain, Senika
3
Jin, Naehyun Paul
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Ramkissoon, Haywantee
3
Ali, Faizan
2
Amin, Muslim
2
Assaker, Guy
2
Cobanoglu, Cihan
2
Fan, Alei
2
Fernandes, Teresa
2
Goh, Ben
2
Han, Heesup
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Leckie, Civilai
2
Lee, Seonjeong
2
Lim, Weng Marc
2
Lo, Ada
2
Lobo, Antonio
2
Miao, Li
2
O'Connor, Peter
2
Ouyang, Zhe
2
Polonsky, Michael J.
2
Prayag, Girish
2
Qu, Hailin
2
Rizomyliotis, Ioannis
2
Ro, Heejung
2
Romero, Jaime
2
Roy, Sanjit Kumar
2
Sharifi, Seyed Shahin
2
Sreejesh, S.
2
Tang, Liang
2
Vocino, Andrea
2
Abubakar, Binta
1
Ahn, Jiseon
1
Ahn, Tae-hong
1
Ai, Jin
1
Al-Ansi, Amr
1
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Published in...
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of retailing and consumer services
358
Journal of business research : JBR
275
International journal of hospitality management
263
The journal of services marketing
121
International journal of contemporary hospitality management
114
Journal of travel and tourism marketing
102
International journal of consumer studies
95
Cogent business & management
81
Psychology & marketing
77
Services marketing quarterly
74
The service industries journal
73
Asia Pacific journal of marketing and logistics
65
Tourism management : research, policies, practice
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of service research : JSR
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing communications
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Marketing intelligence & planning
44
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of internet commerce
42
European journal of marketing : EJM
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of the Academy of Marketing Science
41
Service business
41
Journal of air transport management
39
Journal of service management
39
Technological forecasting & social change : an international journal
39
Journal of marketing
38
Business strategy and the environment
37
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
36
Journal of business ethics : JOBE
36
Journal of international consumer marketing
35
Journal of retailing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
The journal of product & brand management
34
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ECONIS (ZBW)
152
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1
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
2
Impact of
brand
experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
3
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
4
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
5
Effects of customer forgiveness on
brand
betrayal and
brand
hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
6
The manifestation of
brand
engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
7
Young consumers' green purchase behaviour in an emerging market
Nguyen, Ninh
;
Lobo, Antonio
;
Bach Khoa Nguyen
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 583-600
Persistent link: https://www.econbiz.de/10011976363
Saved in:
8
Consumer-generated reviews on social media and
brand
relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
9
Senior citizen satisfaction with restaurant service quality
Lee, Timothy Jeonglyeol
;
Cho, Hwaim
;
Ahn, Tae-hong
- In:
Journal of hospitality marketing & management
21
(
2012
)
1/2
,
pp. 215-226
Persistent link: https://www.econbiz.de/10009512707
Saved in:
10
The effects of exhibition service quality on exhibitor satisfaction and behavioral intentions
Lee, Myong Jae
;
Lee, Sanggun
;
Joo, Young Min
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 683-707
Persistent link: https://www.econbiz.de/10011433674
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