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Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar; Yazici, Nihal; Duzenci, Ahmet - In: The journal of product & brand management 32 (2023) 6, pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
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Invisible and intangible, but undeniable : role of ambient conditions in building hotel guests' loyalty
Suh, Myoungsun; Moon, Hyoungeun; Han, Heesup; Ham, Sunny - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 727-753
Persistent link: https://www.econbiz.de/10011433684
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The influence of trust on repeat tourism : the Mauritian case study
Sannassee, Raja Vinesh; Seetanah, Boopendra - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 770-789
Persistent link: https://www.econbiz.de/10011433710
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Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank; Meyer, Frederik; Schmid, David Alexander - In: The journal of product & brand management 24 (2015) 6, pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
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Understanding the customer experiences from the perspective of guests and hotel managers : empirical findings from luxury hotels in Istanbul, Turkey
Cetin, Gurel; Walls, Andrew - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 395-424
Persistent link: https://www.econbiz.de/10011499254
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Influence of the work relationship between frontline employees and their immediate supervisor on customers' service experience
Kim, Peter Beomcheol; Gazzoli, Gabriel; Qu, Halin; Kim, … - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 425-448
Persistent link: https://www.econbiz.de/10011499261