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Unconditioned superstition and sports bar fans
Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131
Persistent link: https://www.econbiz.de/10011453979
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The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.; Go, Frank M.; Bhansing, Pawan V. - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 754-769
Persistent link: https://www.econbiz.de/10011433688
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Autonomous agents and destination image formation of an Olympic host city : the case of Sochi 2014
Potwarka, Luke R.; Banyai, Maria - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 238-258
Persistent link: https://www.econbiz.de/10011453996
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Residents' support for the Olympic Games : single host-city versus multiple host-city bid arrangements
Bakhsh, Jordan; Potwarka, Luke R.; Nunkoo, Robin; … - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 544-560
Persistent link: https://www.econbiz.de/10011919927
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The nation-branding legacy of the 2010 FIFA World Cup for South Africa
Knott, Brendon; Fyall, Alan; Jones, Ian - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 569-595
Persistent link: https://www.econbiz.de/10010127353
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Understanding television viewership of a mega event : the case of the 2010 Winter Olympics
Potwarka, Luke R.; Nunkoo, Robin; McCarville, Ron E. - In: Journal of hospitality marketing & management 23 (2014) 5/6, pp. 536-563
Persistent link: https://www.econbiz.de/10010402062
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When fit matters : leveraging destination and event image congruence
Florek, Magdalena; Insch, Andrea - In: Journal of hospitality marketing & management 20 (2011) 3/4, pp. 265-286
Persistent link: https://www.econbiz.de/10009130561