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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun; Kim, Jaewook; Tang, Liang - In: Journal of hospitality marketing & management 26 (2017) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
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Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid; Yaseen, Asif; Wasaya, Allah - In: Journal of hospitality marketing & management 27 (2018) 8, pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
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Impact of the antecedents of electronic word of mouth on consumer based brand equity : a study on the hotel industry
Sijoria, Charu; Mukherjee, Srabanti; Datta, Biplab - In: Journal of hospitality marketing & management 28 (2019) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
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Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel; Romero, Jaime; Casaló, Luis V. - In: Journal of hospitality marketing & management 29 (2020) 3, pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
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Examining the impacts of positive and negative online consumer reviews on behavioral intentions : role of need for cognitive closure and satisfaction guarantees
Sharifi, Seyed Shahin - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 397-426
Persistent link: https://www.econbiz.de/10012176669
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Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.; Anusree, M. R.; Ponnam, Abhilash - In: Journal of hospitality marketing & management 28 (2019) 6, pp. 711-742
Persistent link: https://www.econbiz.de/10012176682