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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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What we know and don't know about online word-of-mouth : a review and synthesis of the literature
King, Robert A.
;
Racherla, Pradeep
;
Bush, Victoria D.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010404006
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