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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Labrecque, Lauren I.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Tourism management : research, policies, practice
1,132
International journal of hospitality management
1,015
Journal of travel and tourism marketing
665
Journal of business research : JBR
646
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
602
International journal of contemporary hospitality management
446
Tourism management perspectives : TMP
443
Tourism economics : the business and finance of tourism and recreation
376
Journal of retailing and consumer services
348
Journal of hospitality marketing & management
344
Tourism analysis : an interdisciplinary tourism & hospitality journal
304
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
290
Technological forecasting & social change : an international journal
273
SpringerLink / Bücher
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
244
Journal of vacation marketing : an international journal
198
Information systems research : ISR
173
International journal of internet marketing and advertising : IJIMA
167
Journal of hospitality and tourism insights
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Psychology & marketing
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Journal of vacation marketing
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The service industries journal
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Journal of destination marketing & management
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Journal of management information systems : JMIS
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Tourism planning & development
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
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NBER working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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Tourism and hospitality research : the surrey quarterly review
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
109
Tourism and hospitality research : THR
108
Journal of marketing communications
105
Working paper / National Bureau of Economic Research, Inc.
104
Electronic commerce research
102
Journal of internet commerce
96
Tourism review
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ECONIS (ZBW)
132
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1
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
2
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
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3
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
Saved in:
4
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
5
Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
Saved in:
6
Rising to Stardom : an empirical investigation of the diffusion of user-generated content
Liu-thompkins, Yuping
;
Rogerson, Michelle
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009558969
Saved in:
7
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
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8
Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Huang, Jinsong
;
Su, Song
;
Zhou, Liuning
;
Liu, Xi
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10009718236
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9
Patterns of herding and their occurrence in an online setting/ David J. Langley; Maarten C. Hoeve; J. Roland Ortt; Nico Pals; Bob van der Vecht
Langley, David J.
;
Hoeve, Maarten C.
;
Ortt, Roland
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10010347817
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10
The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Wu, Yinglu
;
Wu, Jianan
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 43-56
Persistent link: https://www.econbiz.de/10011482803
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