Monitoring Web 2.0 : User Generated Content in der Hotellerie im deutschsprachigen Raum
Year of publication: |
2011
|
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Authors: | Riegler, Barbara ; Stangl, Brigitte |
Published in: |
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen. - Berlin : Erich Schmidt, ISBN 3-503-13098-5. - 2011, p. 105-117
|
Subject: | Urlaubsverhalten | Holiday behaviour | Informationsversorgung | Information provision | Social Web | Social web | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Tourismusmarketing | Tourism marketing | Deutschsprachiger Raum | German-speaking countries |
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