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Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae; Park, Eunho; Yoo, Byungjoon; Jeon, Seongmin - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
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Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia; Velasco, Carlos; Spence, Charles - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
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When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam; Watts, Jameson K. M. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
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Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
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The sales velocity effect on retailing
Ho, Edward; Kowatsch, Tobias; Ilic, Alexander - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
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Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen; Yang, Zhilin; Ding, Zhihua - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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The role of marketing in digital business platforms
Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 72-90
Persistent link: https://www.econbiz.de/10012299812