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Buying groceries in brick and click stores : category allocation decisions and the moderating effect of online buying experience
Campo, Katia; Breugelmans, Els - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 63-78
Persistent link: https://www.econbiz.de/10011373127
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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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Whose algorithm says so : the relationship between type of firm, perceptions on trust and expertise, and the acceptance of financial robo-advice
Lourenço, Carlos J. S.; Dellaert, Benedict G. C.; … - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 107-124
Persistent link: https://www.econbiz.de/10012288932