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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia; Velasco, Carlos; Spence, Charles - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
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Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit; Steinhart, Yael; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
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Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
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Product rating statistics as consumer search aids
Guan, Chong; Lam, Shun Yin - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 51-70
Persistent link: https://www.econbiz.de/10012129484
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Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen; Yang, Zhilin; Ding, Zhihua - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
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Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan; Kim, Hyun Gon - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
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To share and protect : using regulatory focus theory to examine the privacy paradox of consumers' social media engagement and online privacy protection behaviors
Mosteller, Jill; Poddar, Amit - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 27-38
Persistent link: https://www.econbiz.de/10011743753
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040