Product rating statistics as consumer search aids
Year of publication: |
2019
|
---|---|
Authors: | Guan, Chong ; Lam, Shun Yin |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 48.2019, p. 51-70
|
Subject: | Consumer search behavior | Expectancy confirmation | Eye tracking | Online product reviews | Product rating statistics | Social media | Structural equation modeling | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Marktforschung | Market research |
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