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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
1,788
Journal of business research : JBR
1,111
European Journal of Marketing
539
Industrial marketing management : the international journal for industrial and high-tech firms
516
Springer eBook Collection
461
Journal of retailing and consumer services
395
Europäische Hochschulschriften / 5
389
Gabler Edition Wissenschaft
381
Springer eBook Collection / Business and Economics
364
Technological forecasting & social change : an international journal
355
Research
304
Journal of strategic marketing
275
Management science : journal of the Institute for Operations Research and the Management Sciences
272
Marketing Intelligence & Planning
271
Journal of marketing management : MM
257
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
European journal of marketing : EJM
245
Journal of business ethics : JOBE
234
Journal of marketing
232
Discussion paper series / IZA
221
Journal of marketing communications
220
Corporate communications : an international journal
218
Journal of the Academy of Marketing Science
210
Journal of Food Distribution Research
208
Tourism management : research, policies, practice
208
International journal of hospitality management
201
Lehrbuch
196
Information systems research : ISR
194
NBER working paper series
193
The journal of business & industrial marketing
188
International journal of internet marketing and advertising : IJIMA
186
Psychology & marketing
186
Journal of Communication Management
185
Working paper / National Bureau of Economic Research, Inc.
182
Marketing intelligence & planning
166
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
163
Business horizons
162
Journal of management information systems : JMIS
152
NBER Working Paper
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ECONIS (ZBW)
154
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1
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
2
Social commerce : a contingency framework for assessing
marketing
potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
3
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
4
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
5
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
Saved in:
6
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
7
Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
Saved in:
8
Rising to Stardom : an empirical investigation of the diffusion of user-generated content
Liu-thompkins, Yuping
;
Rogerson, Michelle
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009558969
Saved in:
9
Promotional tactics for online viral
marketing
campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
Saved in:
10
Attitude toward the viral ad : expanding traditional advertising models to interactive advertising
Huang, Jinsong
;
Su, Song
;
Zhou, Liuning
;
Liu, Xi
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10009718236
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