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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Labrecque, Lauren I.
4
Pauwels, Koen
4
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Hennig-Thurau, Thorsten
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Ruyter, Ko de
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Verlegh, Peeter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
632
Springer eBook Collection
534
Technological forecasting & social change : an international journal
481
SpringerLink / Bücher
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
Journal of retailing and consumer services
248
Information systems research : ISR
184
Industrial marketing management : the international journal for industrial and high-tech firms
170
HMD : Praxis der Wirtschaftsinformatik
161
Finance research letters
157
Journal of management information systems : JMIS
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International journal of internet marketing and advertising : IJIMA
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Management science : journal of the Institute for Operations Research and the Management Sciences
138
International journal of production research
136
Tourism management : research, policies, practice
128
Journal of open innovation : technology, market, and complexity
126
Business horizons
124
NBER working paper series
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Management information systems : mis quarterly
111
International journal of business information systems : IJBIS
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Research
108
Premier reference source
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
International journal of hospitality management
101
essentials
99
Cogent business & management
97
Journal of information & knowledge management : JIKM
96
CESifo working papers
95
Electronic commerce research
94
Psychology & marketing
90
Telecommunications policy : the international journal of digital economy, data sciences and new media
89
International journal of advertising : the review of marketing communications
88
International journal of production economics
88
Journal of marketing communications
85
Electronic markets : EM ; the international journal of electronic commerce and business media
84
Journal of digital banking
82
Journal of internet commerce
82
Technovation : the international journal of technological innovation, entrepreneurship and technology management
80
Working paper
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ECONIS (ZBW)
109
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1
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
2
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
3
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
4
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
5
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
6
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
7
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
8
Does chatter matter? : the impact of user-generated content on music sales
Dhar, Vasant
;
Chang, Elaine A.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 300-307
Persistent link: https://www.econbiz.de/10003893285
Saved in:
9
Does size matter? : an examination of small and large web-based brand communities
Scarpi, Daniele
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003958496
Saved in:
10
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
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