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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza; Pool, Javad Khazaei - In: Journal of international consumer marketing 29 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
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The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Carvalho, Sergio W.; Samu, Sridhar; Sivaramakrishnan, … - In: Journal of international consumer marketing 23 (2011) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10008991170
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The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Bhardwaj, Vertica; Park, Hyejune; Kim, Youn-kyung - In: Journal of international consumer marketing 23 (2011) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10008991174
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Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities
Madupu, Vivek; Cooley, Delonia O. - In: Journal of international consumer marketing 22 (2010) 4, pp. 363-375
Persistent link: https://www.econbiz.de/10008991648
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz; Silva, Dirceu da; Costa Hernandez, … - In: Journal of international consumer marketing 26 (2014) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999