The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Year of publication: |
2011
|
---|---|
Authors: | Bhardwaj, Vertica ; Park, Hyejune ; Kim, Youn-kyung |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 2, p. 105-116
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Indien | India |
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