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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 33 (2021) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10014321490