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~isPartOf:"Journal of international consumer marketing"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of international consumer marketing
International journal of advertising : the review of marketing communications
31
Journal of business research : JBR
28
Journal of marketing communications
26
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
14
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Journal of historical research in marketing
9
Psychology & marketing
9
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
The IUP journal of brand management : IJBRM
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global fashion marketing : JGfM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing theory and practice : JMTP
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
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2
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
3
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
4
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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