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International marketing
34
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Consumer behaviour
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Brand image
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Journal of international consumer marketing
Industrial marketing management : the international journal for industrial and high-tech firms
641
SpringerLink / Bücher
298
The journal of business & industrial marketing
251
Advances in developing human resources : ADHR
250
Journal of business research : JBR
212
Human resource development international : enhancing performance, learning and integrity
176
International marketing review
140
Journal of business-to-business marketing
130
Journal of international marketing
123
Journal of global marketing
114
Europäische Hochschulschriften / 5
113
Human resource development review : HRD review
100
Springer eBook Collection
95
Human resource development quarterly
85
Handbuch Personalentwicklung : die Praxis der Personalbildung, Personalförderung und Arbeitsstrukturierung
66
Human resource development international : HRDI
63
Gabler Edition Wissenschaft
59
Human resource development review
52
International business review : the official journal of the European International Business Academy
49
Springer eBook Collection / Business and Economics
49
Journal of marketing
48
The international journal of human resource management
47
Research
45
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
essentials
43
International journal of human resources development and management : IJHRDM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Advances in international marketing
39
European journal of marketing : EJM
39
Journal of the Academy of Marketing Science
38
The journal of management development
36
Handbook of business-to-business marketing
35
Harvard-Business-Manager : das Wissen der Besten
35
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
35
Journal of world business : JWB
35
Journal of vocational behavior
34
International journal of human resource management
33
Personalwirtschaft : das Magazin für den Job HR
32
Harvard business review : HBR
31
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ECONIS (ZBW)
34
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1
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
2
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
3
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
4
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
5
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
6
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
7
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
8
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
9
Antecedents of global brand purchase likelihood : exploring the mediating effect of quality, prestige and familiarity
Hussein, Rania
;
Hassan, Salah
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 288-303
Persistent link: https://www.econbiz.de/10011966059
Saved in:
10
A multidimensional scale for measuring country image
Lala, Vishal
;
Allred, Anthony T.
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
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