Narrow search
Showing 1 - 3 of 3
Cover Image
The relationships among dimensions of perceived risk and the switching intentions of pioneer adopters in Japan
Parry, Mark E.; Sarma, Sumita; Yang, Xiaoming - In: Journal of international consumer marketing 33 (2021) 1, pp. 38-57
Persistent link: https://www.econbiz.de/10012312901
Cover Image
The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.; Yang, Xiaoming; Takemura, Masaaki - In: Journal of international consumer marketing 33 (2021) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
Cover Image
Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei; Hung, Yu-Chen; Sun, Li - In: Journal of international consumer marketing 34 (2022) 3, pp. 298-311
Persistent link: https://www.econbiz.de/10013361417