The impact of social motivations on word-of-mouth generation by Japanese consumers
Year of publication: |
2021
|
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Authors: | Parry, Mark E. ; Yang, Xiaoming ; Takemura, Masaaki |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 2, p. 115-136
|
Subject: | Product satisfaction | social bonding | social comparison | social norms | WOM | Soziale Norm | Social norm | Japan | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziale Beziehungen | Social relations |
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