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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos; Meurs, Frank van; Hof, Robert-Jan - In: Journal of international consumer marketing 25 (2013) 3, pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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What language should be displayed on product packaging? : how unconventional lettering influences packaging and product evaluation
Wagner, Udo; Alisara Rungnontarat Charinsarn - In: Journal of international consumer marketing 33 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012423923
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The features and effectiveness of Chinese language online recommendations
Ng, Raine; Prendergast, Gerard P.; Chang, Ludwig M. K. - In: Journal of international consumer marketing 33 (2021) 4, pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
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Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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Color versus form : which matters more in children's preferences of package design?
Zhang, Dan - In: Journal of international consumer marketing 31 (2019) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
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A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan - In: Journal of international consumer marketing 26 (2014) 5, pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
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A cross-national analysis of advertisement content
Bakir, Aysen - In: Journal of international consumer marketing 24 (2012) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10009566965