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The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality
Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21
Persistent link: https://www.econbiz.de/10012200686
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Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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Mortality salience effects on evaluations of foreign brands : evidence from India
Banerjee, Shubhomoy; Ghosh, Abhijit; Kagan, Albert; … - In: Journal of international consumer marketing 31 (2019) 2, pp. 147-161
Persistent link: https://www.econbiz.de/10012200713
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Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
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How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Journal of international consumer marketing 31 (2019) 5, pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
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The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong; Ha Nam Khanh Giao - In: Journal of international consumer marketing 32 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
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Made in my village : exploring country of origin effects and bi-national products across cohorts in Ukraine
Sobolev, Victoria; Nelson, Michelle R. - In: Journal of international consumer marketing 32 (2020) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012200802