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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
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Made in my village : exploring country of origin effects and bi-national products across cohorts in Ukraine
Sobolev, Victoria; Nelson, Michelle R. - In: Journal of international consumer marketing 32 (2020) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012200802
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The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu; Tsai, Wanhsiu Sunny; Tao, Weiting - In: Journal of international consumer marketing 32 (2020) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
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Impermanence mindset and market-focused dynamic capability
Tian, Vane Ing; Au, Alan Kai Ming; Tse, Alan C. B. - In: Journal of international consumer marketing 33 (2021) 1, pp. 84-97
Persistent link: https://www.econbiz.de/10012423925
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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The effects of having, feeling, and thinking on impulse buying in European adolescents
Lins, Samuel; Dóka, Ádám; Bottequin, Ezra; … - In: Journal of international consumer marketing 27 (2015) 5, pp. 414-428
Persistent link: https://www.econbiz.de/10011410283
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Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.; Jin, Byoungho - In: Journal of international consumer marketing 28 (2016) 3, pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
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Context, culture and green consumption : a new framework
Nair, Sumesh R.; Little, Victoria J. - In: Journal of international consumer marketing 28 (2016) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10011507264
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Consequences of consumer animosity : a meta-analytic integration
Shoham, Aviv; Gavish, Yossi; Rose, Gregory - In: Journal of international consumer marketing 28 (2016) 3, pp. 185-200
Persistent link: https://www.econbiz.de/10011507282
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323