Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Year of publication: |
2015
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Authors: | Han, C. M. ; Khvoynitskaya, Polina |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 5, p. 403-413
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Subject: | Asian identity | brand choice | collective identity | European identity | Far Eastern Russia | Russia | Russland | Asien | Asia | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Markenführung | Brand management | Systemtransformation | Economic transition | Konsumentenverhalten | Consumer behaviour |
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