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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
80
Konsumentenverhalten
80
Brand image
74
Markenimage
74
Brand management
66
Markenführung
66
Brand
28
Markenartikel
28
Designation of origin
26
Herkunftsbezeichnung
26
International marketing
15
Internationales Marketing
15
Luxury goods
13
Luxusgüter
13
China
10
Rules of origin
10
Ursprungsregeln
10
Beziehungsmarketing
9
National culture
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Nationalkultur
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Relationship marketing
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country of origin
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purchase intention
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Cultural identity
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Internet marketing
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Kulturelle Identität
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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USA
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United States
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Advertising effects
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Confidence
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Experiment
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India
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Indien
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Vertrauen
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English
90
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Sohail, M. Sadiq
3
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Kim, Youn-kyung
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Silva, Dirceu da
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Aktan, Murat
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Alarcón-del-Amo, María-del-Carmen
1
Aliyev, Farhad
1
Allan, David
1
Almutawaa, Doha Saleh
1
Anand, Sandip
1
Andrews, Lynda
1
Anjam, Mahwish
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Basfirinci, Cigdem
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Bizarrias, Flávio Santino
1
Blanes, Ramona
1
Boyle, Peter J.
1
Branchik, Blaine
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Journal of international consumer marketing
Journal of business research : JBR
759
The journal of brand management : an international journal
632
The journal of product & brand management
413
SpringerLink / Bücher
397
Journal of retailing and consumer services
369
Psychology & marketing
178
Journal of Product & Brand Management
172
World Bank Other Operational Studies
166
European journal of marketing : EJM
154
World Bank Publications
148
Technological forecasting & social change : an international journal
146
Asia Pacific journal of marketing and logistics
141
Springer eBook Collection
134
Tourism management : research, policies, practice
133
Journal of marketing communications
129
Journal of marketing management : MM
129
Industrial marketing management : the international journal for industrial and high-tech firms
125
International journal of hospitality management
125
Journal of travel and tourism marketing
124
Strategic Direction
124
Journal of strategic marketing
122
Marketing intelligence & planning
120
IDB Publications (Working Papers)
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Journal of marketing
104
The IUP journal of brand management : IJBRM
104
Informationen zur Raumentwicklung : IzR
102
Journal of fashion marketing and management
91
Journal of the Academy of Marketing Science
91
Journal of advertising research
90
Innovatives Markenmanagement
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
International marketing review
86
Marketing letters : a journal of research in marketing
86
Research
86
World Bank E-Library Archive
85
Journal of urban management
81
The journal of consumer marketing
81
Cogent business & management
80
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ECONIS (ZBW)
90
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10
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90
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date (oldest first)
1
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
4
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
5
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
6
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
7
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
8
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
9
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
10
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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