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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
72
Markenimage
72
Brand management
61
Markenführung
61
Cultural identity
50
Kulturelle Identität
50
Designation of origin
46
Herkunftsbezeichnung
46
China
45
USA
35
United States
35
International marketing
34
Internationales Marketing
34
National culture
34
Nationalkultur
34
Brand
31
Markenartikel
31
Comparison
29
Vergleich
29
Beziehungsmarketing
27
Online retailing
27
Online-Handel
27
Relationship marketing
27
India
26
Indien
26
Luxury goods
25
Luxusgüter
25
Internet marketing
23
Online-Marketing
23
Social Web
22
Social web
22
Advertising effects
21
Werbewirkung
21
Advertising
20
Werbung
20
Customer satisfaction
16
Kundenzufriedenheit
16
purchase intention
15
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Article
337
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2
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338
Aufsatz in Zeitschrift
338
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
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English
338
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Khare, Arpita
7
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Sohail, M. Sadiq
3
Alarcón-del-Amo, María-del-Carmen
2
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Heiens, Richard A.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Huff, Lenard C.
2
Kang, Inwon
2
Kim, Youn-kyung
2
Koo, Jakyung
2
Lala, Vishal
2
Lee, Kaman
2
Lee, Sangwon
2
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Journal of international consumer marketing
Journal of business research : JBR
2,357
Journal of retailing and consumer services
2,063
International journal of hospitality management
863
International journal of consumer studies
772
SpringerLink / Bücher
696
Psychology & marketing
687
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
543
Industrial marketing management : the international journal for industrial and high-tech firms
516
International journal of productivity and quality management : IJPQM
490
The TQM journal : the international review of organizational improvement
469
International journal of production research
464
Working paper / National Bureau of Economic Research, Inc.
464
Asia Pacific journal of marketing and logistics
443
International journal of quality & reliability management
433
European journal of marketing : EJM
416
The journal of product & brand management
415
NBER Working Paper
409
The journal of brand management : an international journal
396
Management science : journal of the Institute for Operations Research and the Management Sciences
392
Journal of marketing
377
Journal of marketing research : JMR
377
The journal of services marketing
374
Journal of the Academy of Marketing Science
372
Journal of marketing management : MM
370
Journal of travel and tourism marketing
369
Tourism management : research, policies, practice
367
Cogent business & management
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
347
The service industries journal
345
International journal of production economics
340
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
International journal of contemporary hospitality management
325
Journal of marketing communications
320
Marketing letters : a journal of research in marketing
320
International journal of retail & distribution management
316
Journal of strategic marketing
315
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ECONIS (ZBW)
338
USB Cologne (EcoSocSci)
1
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1
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
2
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
3
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
4
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
5
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
6
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
7
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
8
Antecedents of global brand purchase likelihood : exploring the mediating effect of quality, prestige and familiarity
Hussein, Rania
;
Hassan, Salah
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 288-303
Persistent link: https://www.econbiz.de/10011966059
Saved in:
9
Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
Saved in:
10
Cross-cultural consumer behavior : a review of research findings
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009270636
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