Cross-cultural consumer behavior : a review of research findings
Marieke de Mooij; Geert Hofstede
| Year of publication: |
2011
|
|---|---|
| Authors: | Mooij, Marieke K. de ; Hofstede, Geert |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 3/4, p. 181-192
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270636