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Using in-depth interviews of the CEO/Presidents of 21 small manufacturing firms, this research explored how leaders with a high market-oriented cognitive model have intentionally pursued the implementation of that model and how their activities differed from leaders with a low market-oriented...
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Innovation is widely recognized as a key factor in the competitiveness of nations and firms. Small firms that do not … embrace innovation within their core business strategy run the risk of becoming uncompetitive because of obsolete products and … that examined barriers to firm innovation among a sample of 194 managers of small and medium-sized enterprises (SMEs) in …
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