Distribution channel relational cohesion exchange model : a small-to-medium enterprise manufacturer's perspective
Year of publication: |
2013
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Authors: | Chinomona, Richard ; Cheng, Julian Ming Sung |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 51.2013, 2, p. 256-275
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Subject: | B-to-B-Marketing | Business-to-business marketing | KMU | SME | Vertriebsweg | Distribution channel | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Industrie | Manufacturing industries | Simbabwe | Zimbabwe |
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