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NATID: The Development and Application of a National Identity Measure for Use in International Marketing
Keillor, Bruce D.
;
Hult, G.Tomas M.
;
Erffmeyer, Robert C.
; …
- In:
Journal of international marketing
4
(
1996
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10007253039
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