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Cellular Phone Marketing Strategy in Taiwan
Lin, Chin-tsai; Chang, Ching-hui; Chiang, Chang-tzu - In: Journal of international marketing and marketing research 29 (2004) 1, pp. 45
Persistent link: https://www.econbiz.de/10006965164
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Forecast Advertising Revenue for the Five Largest Media and the Internet in Taiwan Using Grey Theory, and a Comparison of Media Trends between Taiwan and Japan
Lin, Chin-Tsai; Hsu, Pi-Fang - In: Journal of international marketing and marketing research 27 (2002) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10006975582
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Selection of Advertising Agencies Using Grey Relational Analysis & Analytic Hierarchy Process
Lin, Chin-Tsai; Hsu, Pi-Fang - In: Journal of international marketing and marketing research 26 (2001) 3, pp. 115-128
Persistent link: https://www.econbiz.de/10006977240