Selection of Advertising Agencies Using Grey Relational Analysis & Analytic Hierarchy Process
Year of publication: |
2001
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Authors: | Lin, Chin-Tsai ; Hsu, Pi-Fang |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 26.2001, 3, p. 115-128
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