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Engaging online consumers with an interactive cost-per-action advertising model
Cudmore, B. Andrew; McCoy, Jenny; Shuhy, Joe; Taylor, Jim - In: Journal of internet commerce 8 (2009) 3/4, pp. 288-308
Persistent link: https://www.econbiz.de/10003941407
Cover Image
Engaging online consumers with an interactive cost-per-action advertising model
Cudmore, B. Andrew; McCoy, Jenny; Shuhy, Joe; Taylor, Jim - In: Journal of internet commerce 8 (2009) 3/4, pp. 288-308
Persistent link: https://www.econbiz.de/10009853585