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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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A new kind of marketing: creating micro-niches using resonance marketing
Friedman, Hershey H.; Lopez-Pumarejo, Tomas; Friedman, … - In: Journal of internet commerce 6 (2007) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10003492675
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Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough; Zarei, Azim; Nikabadi, Mohsen Shafiei - In: Journal of internet commerce 19 (2020) 4, pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
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The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta - In: Journal of internet commerce 16 (2017) 3, pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
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Self-disclosure and managing privacy : implications for interpersonal and online communication for consumers and marketers
Robinson, Stephen Cory - In: Journal of internet commerce 16 (2017) 4, pp. 385-404
Persistent link: https://www.econbiz.de/10011804522
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Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren; Lyu, Jewon; Han, Jinhee - In: Journal of internet commerce 22 (2023) 1, pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
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How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.; Trang T. T. Dao; Phuong M. Pham; Yen H. Pham; … - In: Journal of internet commerce 23 (2024) 2, pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
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Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy; Zhang, Jian - In: Journal of internet commerce 13 (2014) 1/4, pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
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Dimensions of Internet Commerce Trust
Aiken, K. Damon; Mackoy, Robert; Liu, Ben Shaw-ching; … - In: Journal of internet commerce 6 (2007) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10003758734