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Internet marketing
78
Online-Marketing
78
Consumer behaviour
56
Konsumentenverhalten
56
Social Web
40
Social web
40
Online retailing
22
Online-Handel
22
E-commerce
19
Electronic Commerce
19
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
17
Relationship marketing
17
Website
16
Brand management
15
Markenführung
15
social media
14
Advertising effects
11
Internet
11
Werbewirkung
11
Confidence
10
Vertrauen
10
Mobile communications
9
Mobilkommunikation
9
Advertising
8
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Innovation adoption
7
Innovationsakzeptanz
7
Werbung
7
Customer satisfaction
6
Einzelhandel
6
Kundenzufriedenheit
6
Mobile Business
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Mobile business
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Retail trade
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marketing
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Lepkowska-White, Elzbieta
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Journal of internet commerce
Journal of business research : JBR
354
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Journal of retailing and consumer services
251
International journal of internet marketing and advertising : IJIMA
201
SpringerLink / Bücher
174
Technological forecasting & social change : an international journal
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
142
Journal of advertising research
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
119
International journal of advertising : the review of marketing communications
117
Information systems research : ISR
114
Journal of marketing communications
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of hospitality management
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Springer eBook Collection
101
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Tourism management : research, policies, practice
96
International journal of electronic marketing and retailing : IJEMR
90
Industrial marketing management : the international journal for industrial and high-tech firms
80
Electronic commerce research
79
Journal of promotion management : innovations in planning and applied research
78
Cogent business & management
77
International journal of business information systems : IJBIS
75
International journal of technology marketing : IJTMkt
69
Journal of management information systems : JMIS
69
Psychology & marketing
69
International journal of advertising : the quarterly review of marketing communications
67
International journal of e-business research : an official publication of the Information Resources Management Association
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
65
Business horizons
60
Journal of travel and tourism marketing
60
Information economics and policy : IEP
59
The journal of product & brand management
58
International journal of contemporary hospitality management
57
Journal of electronic commerce research : JECR
57
Journal of marketing
57
Journal of promotion management : JPM
56
CESifo working papers
55
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ECONIS (ZBW)
85
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85
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1
Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy
;
Zhang, Jian
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
Saved in:
2
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
3
Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Sarah, Farah Hasan
;
Goi, Chai Lee
;
Chieng, Fayrere
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10012423620
Saved in:
4
The intimate marketer : personalized direct marketing strategies in a wireless environment
Cudmore, B. Andrew
;
Patton, John R.
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 73-96
Persistent link: https://www.econbiz.de/10003758743
Saved in:
5
Opportunities and challenges in the wireless world
Hamilton, R. H.
;
Rupp, William T.
- In:
Journal of internet commerce
6
(
2007
)
3
,
pp. 29-44
Persistent link: https://www.econbiz.de/10003551233
Saved in:
6
An exploratory study of mobile shopping behaviors of young adults in Thailand
Chau, Ngan N.
;
Seshadri, Srivatsa
;
Broekemier, Greg
; …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011987489
Saved in:
7
A systematic literature review and analysis of mobile retailing adoption
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 221-247
Persistent link: https://www.econbiz.de/10012179577
Saved in:
8
Moderating effect of smartphone addiction on mobile wallet payment adoption
Shaw, Bijeta
;
Kesharwani, Ankit
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10012179587
Saved in:
9
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
10
Building mobile brand equity : the mediating roles of perceived values
ElSamen, Amjad A. Abu
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011636556
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