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Social Web
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Online-Marketing
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social media
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Journal of internet commerce
Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
230
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
167
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
86
Springer eBook Collection
85
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
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ECONIS (ZBW)
76
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1
Online social notworks and insights into marketing communications
Acer, Adam S.
;
Polonsky, Maxim
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
Saved in:
2
An empirical investigation into the perceived usefulness of socio-technical exchange in India : social identity, social exchange, and social vicinity
Mittal, Monika
;
Pani, Ashis K.
- In:
Journal of internet commerce
9
(
2010
)
3/4
,
pp. 208-221
Persistent link: https://www.econbiz.de/10008825697
Saved in:
3
Learning community or community-minded learning group? : a case study of an online course
Santos, Ieda
;
Hammond, Michael
- In:
Journal of internet commerce
6
(
2007
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10003542085
Saved in:
4
Understanding influences of the typographic quality of text
Bachfischer, Gerhard
;
Robertson, Toni
;
Zmijewska, Agnieszka
- In:
Journal of internet commerce
6
(
2007
)
2
,
pp. 97-122
Persistent link: https://www.econbiz.de/10003542092
Saved in:
5
Antecedents and consequences of online brand community participation : a conceptual framework
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
Saved in:
6
Viral advertising : definitional review and synthesis
Petrescu, Maria
;
Korgaonkar, Pradeep
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
Saved in:
7
An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan
;
Topçu, Birol
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
Saved in:
8
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
9
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
10
Hedonic consumption in virtual reality
Ben-Ur, Joseph
;
Mai, Enping
;
Yang, Jun
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
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