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Internet marketing
78
Online-Marketing
78
Social Web
76
Social web
76
Consumer behaviour
73
Konsumentenverhalten
73
Online retailing
31
Online-Handel
31
E-commerce
28
Electronic Commerce
28
Viral marketing
24
Virales Marketing
24
Beziehungsmarketing
22
Relationship marketing
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Brand management
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Markenführung
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Website
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social media
18
Confidence
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Vertrauen
17
Internet
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Customer satisfaction
13
Kundenzufriedenheit
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Brand image
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Markenimage
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Advertising effects
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Werbewirkung
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trust
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Innovationsakzeptanz
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Marketingmanagement
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Lepkowska-White, Elzbieta
3
Ahuja, Vandana
2
Aiken, K. Damon
2
Alavi, Shirin
2
Anubha
2
Aslam, Wajeeha
2
Awan, Mahmood A.
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Baldus, Brian J.
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Changchit, Chuleeporn
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Connolly, Regina
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Farhat, Kashif
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Hopkins, Christopher D.
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Islam, Jamid Ul
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Mokhtar, Sany Sanuri Mohd
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Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Pan, Yating
2
Parker, Craig M.
2
Parks-Yancy, Rochelle
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Petrescu, Maria
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Shin, Sohyoun
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Torres, Ivonne M.
2
Zarei, Azim
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Zúñiga, Miguel Ángel
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Acer, Adam S.
1
Adhikari, Kishalay
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Aiyub, Asheefa Shaheen
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Akar, Erkan
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Al-Khalaf, Eiman
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Alarcón-del-Amo, María-del-Carmen
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1
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1
Bachfischer, Gerhard
1
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1
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Journal of internet commerce
Journal of business research : JBR
802
Discussion paper series / IZA
637
Journal of retailing and consumer services
400
Technological forecasting & social change : an international journal
353
IZA Discussion Paper
341
SpringerLink / Bücher
309
NBER working paper series
287
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
263
Working paper / National Bureau of Economic Research, Inc.
256
International journal of internet marketing and advertising : IJIMA
239
Tourism management : research, policies, practice
225
Industrial marketing management : the international journal for industrial and high-tech firms
224
NBER Working Paper
218
International journal of hospitality management
217
Journal of economic behavior & organization : JEBO
204
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
204
Information systems research : ISR
202
CESifo working papers
195
Management science : journal of the Institute for Operations Research and the Management Sciences
188
Working paper
181
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Springer eBook Collection
169
Journal of management information systems : JMIS
164
Discussion paper / Centre for Economic Policy Research
163
Journal of travel and tourism marketing
157
Journal of advertising research
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
Psychology & marketing
150
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
149
IZA Discussion Papers
146
International journal of advertising : the review of marketing communications
146
Journal of marketing communications
142
Discussion papers / CEPR
136
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Cogent business & management
126
Electronic commerce research
122
Discussion paper
118
Journal of business ethics : JOBE
118
International journal of electronic marketing and retailing : IJEMR
115
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ECONIS (ZBW)
117
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1
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
2
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
3
Online social notworks and insights into marketing communications
Acer, Adam S.
;
Polonsky, Maxim
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
Saved in:
4
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
5
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
6
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
7
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
8
Using social networking sites : what is the big attraction? ; exploring a mediated moderation relationship
Xiao, Qian
;
Zhuang, Weiling
;
Hsu, Maxwell K.
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 45-64
Persistent link: https://www.econbiz.de/10010474811
Saved in:
9
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
10
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
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