Insight generation with marketing research online communities (MROCs)
Brian J. Baldus (Department of Marketing, California State University, Sacramento, California, USA)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Baldus, Brian J. |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 4, p. 476-491
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| Subject: | marketing research | marketing research online communities | online communities | Marktforschung | Market research | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1101945 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432519