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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças; Sincorá, Larissa Alves; … - In: Journal of internet commerce 20 (2021) 4, pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
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Social media influencers as mediators of commercial messages
Vanninen, Heini; Mero, Joel; Kantamaa, Eveliina - In: Journal of internet commerce 22 (2023) 1, pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
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Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun; Dangi, Hamendra Kumar - In: Journal of internet commerce 22 (2023) 1, pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
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Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.; O'Reilly, Kelley; MacMillan, Amy; … - In: Journal of internet commerce 19 (2020) 2, pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.; Jaipaul-O'Garro, Rhonda - In: Journal of internet commerce 19 (2020) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
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The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young; Kim, Yeong Gug - In: Journal of internet commerce 14 (2015) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
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How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi; Dholakia, Ruby R. - In: Journal of internet commerce 17 (2018) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011987414